Big-time college basketball and the advertising effect : does success really matter?
Year of publication: |
2008
|
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Authors: | Smith, D. Randall |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 9.2008, 4, p. 387-406
|
Subject: | Basketballsport | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Sport | Sports | USA | United States |
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