Bildkommunikation : Imagerystrategien für die Werbung
von Werner Kroeber-Riel
| Year of publication: |
1993
|
|---|---|
| Authors: | Kroeber-Riel, Werner |
| Publisher: |
München : Vahlen |
| Subject: | Bildwerbung | Imageryforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 361 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8006-1702-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004150449