Imagery-Werbung : syntaktisch-semantische Analyse von Werbeprints ohne Slogan, Headline und Body Copy
Charlotte Hager
| Year of publication: |
2001
|
|---|---|
| Authors: | Hager, Charlotte |
| Publisher: |
Hamburg : Kovač |
| Subject: | Bildwerbung | Imageryforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 226 S. : Ill., graph. Darst. |
|---|---|
| Series: | Schriftenreihe Communicatio. - Hamburg : Kovač, ISSN 1439-748X. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8300-0478-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004752300