Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen

Intro -- Title -- Copyright -- Contents -- Really Important Note -- Foreword -- Preface -- Chapter 1 The Problem With Brand -- Chapter 2 What Is Brand Really? -- Chapter 3 The Shining Brand On The Hill -- Chapter 4 The Sound Of A One-Man Brand Laughing All The Way To The Bank -- Chapter 5 The Power Of One -- Chapter 6 Brand, Rinse, Repeat -- Chapter 7 Putting A Fire In The Small Business Brand -- Chapter 8 Brand: Hard Work, Fear & Loathing -- Chapter 9 Brand: To Thine Own Self Be True -- Chapter 10 Who's Buying You? -- Chapter 11 Fear And Joy At The Intersection Of Your Brand -- Chapter 12 Once Upon A Brand -- Chapter 13 From Defining To Refining -- Afterword -- Free Stuff