Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia
Tatik Suryani, Abu Amar Fauzi, Mochamad Nurhadi
Year of publication: |
2021
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Authors: | Suryani, Tatik ; Fauzi, Abu Amar ; Nurhadi, Mochamad |
Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 23.2021, 3, p. 314-340
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Subject: | website quality | social media quality | brand awareness | E-WOM | brand image | Social Web | Social web | Markenimage | Brand image | KMU | SME | Indonesien | Indonesia | Markenführung | Brand management | Website | Online-Marketing | Internet marketing |
Saved in:
Online Resource