What Chinese want : culture, communism, and China's modern consumer
Year of publication: |
c 2012 ; 1. ed.
|
---|---|
Authors: | Doctoroff, Tom |
Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Wirtschaftskultur | Economic culture | Internationale Beziehungen | International relations | Internationales Marketing | International marketing | China | Wirtschaft | Verbraucherverhalten |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
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