Bindungsrelevante Faktoren der Konsumenten : Relationship Marketing in einer Grenzregion
Scholz, Ulrich
| Year of publication: |
2009
|
|---|---|
| Authors: | Scholz, Ulrich |
| Published in: |
Jahrbuch Marketing ... : Trendthemen und Tendenzen. - Köln : Johanna-Verl., ZDB-ID 2485570-4. - 2009, p. 225-245
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Grenzregion | Border region | Deutschland | Germany | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818327