Birth order as a market segmentation variable
Year of publication: |
1995
|
---|---|
Authors: | Claxton, Reid P. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 12.1995, 3, p. 22-38
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Consumers | Market segmentation |
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