Blind savings or unforeseen costs? : how consumers perceive the benefits and risks of using opaque travel selling web sites
Year of publication: |
2014
|
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Authors: | Chen, Hsiang-ting ; Yuan, Jingxue |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 4, p. 309-322
|
Subject: | Consumer bargaining behavior | opqaue travel selling Web sites | perceived benefits | perceived risks | Konsumentenverhalten | Consumer behaviour | Website | Risiko | Risk | Online-Handel | Online retailing | Urlaubsverhalten | Holiday behaviour |
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