Blockbuster als Stock-Booster? : Product Placement und Aktienkurs
Year of publication: |
2009
|
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Authors: | Strebinger, Andreas |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 55.2009, 3, p. 60-61
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Subject: | Product Placement | Product placement | Filmwirtschaft | Film industry | Börsenkurs | Share price |
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