Blockchain for transformation in digital marketing
Year of publication: |
2021
|
---|---|
Authors: | Varma, Parminder ; Nijjer, Shivinder ; Kaur, Bhalinder ; Sharma, Sandhir |
Published in: |
Handbook of research on the platform economy and the evolution of e-commerce. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-7545-1. - 2021, p. 274-298
|
Subject: | Blockchain | Online-Marketing | Internet marketing | Digitalisierung | Digitization |
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