Blockchain technology and applications for digital marketing

Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

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Year of publication:	[2021]
Other Persons:	Bansal, Rohit (ed.) ; Malyadri, Pacha (ed.) ; Amandeep Singh (ed.) ; Pervez, Asif (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Online-Marketing \| Internet marketing \| Blockchain \| Digitalisierung \| Digitization
Description of contents:	Table of Contents [gbv.de]
Published items:	17 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxiv, 329 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-8082-0 ; 978-1-7998-8081-3 ; 978-1-7998-8083-7
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012487815