Blue ocean or fast-second innovation? : a four-breakthrough model to explain successful market domination
Year of publication: |
2020
|
---|---|
Authors: | Buisson, Bernard ; Silberzahn, Philippe |
Published in: |
Digital disruptive innovation. - New Jersey : World Scientific, ISBN 978-1-78634-759-6. - 2020, p. 25-48
|
Subject: | Breakthroughs | strategy | First Mover | Fast Second | pioneer | colonisator | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Marktmacht | Market power |
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