Blue Ocean Strategy - Break free of zero-sum games
Year of publication: |
2007
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Authors: | Kim, W.Chan ; Mauborgne, Renee |
Published in: |
Leadership excellence : the magazine of leadership development, managerial effectiveness, and organizational productivity. - South Provo, Utah : Executive Excellence Publ., ISSN 8756-2308, ZDB-ID 21744713. - Vol. 24.2007, 9, p. 20
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Saved in:
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