Books Reviewed - GENERAL - Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Year of publication: |
2002
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Authors: | Koehn, Nancy F. ; Silva Lopes, Teresa da |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 13948. - Vol. 44.2002, 2, p. 158
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