Henry Heinz and brand creation in the late nineteenth century : making markets for processed food
Year of publication: |
1999
|
---|---|
Authors: | Koehn, Nancy F. |
Published in: |
Business history review. - Cambridge : Cambridge University Press, ISSN 0007-6805, ZDB-ID 1395-X. - Vol. 73.1999, 3, p. 349-393
|
Subject: | Henry J. Heinz | Ernährungsindustrie | Food industry | Markenartikel | Brand | Unternehmensgeschichte | Business history | USA | United States | Gewürz | Spices |
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