Boost customer loyalty with online support: the case of mobile telecoms providers
Year of publication: |
2004
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Authors: | Riel, Allard C. R. van ; Lemmink, Jos ; Streukens, Sandra ; Liljander, Veronica |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 1.2004, 1, p. 4-23
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