Boost customer loyalty with online support : the case of mobile telecomms providers
Year of publication: |
2003
|
---|---|
Authors: | Riel, Allard C. R. van ; Liljander, Veronica ; Lemmink, Jos ; Streukens, Sandra |
Publisher: |
Maastricht |
Subject: | Mobilkommunikation | Mobile communications | Kundenservice | Customer service | Digitale Dienste | Web-based service | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Extent: | 37 S |
---|---|
Series: | Research memorandum / METEOR. - Maastricht, ZDB-ID 2117868-9. - Vol. 03,014 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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