Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Year of publication: |
2022
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Authors: | Swani, Kunal ; Jeyaraj, Anand |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 276-286
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Subject: | B2B mobile apps | B2B buyer adoption | Technology adoption | Task-technology fit | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Innovationsdiffusion | Innovation diffusion | Mobile Business | Mobile business |
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