Boosting customized and personalized interactive livestreaming experiences : is Amazon Explore competing or complementing the hospitality industry?
Year of publication: |
2023
|
---|---|
Authors: | Ramadan, Zahy ; Farah, Maya ; Al Rahbany, Norma |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 5, p. 473-493
|
Subject: | Amazon | Experience | Hospitality | Tourism | Virtual | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Amazonasgebiet | Amazon region | Beziehungsmarketing | Relationship marketing |
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