WhatsApp communication service : a controversial tool for luxury brands
Mona Mrad, Maya Farah and Nour Mehdi
| Year of publication: |
2022
|
|---|---|
| Authors: | Mrad, Mona ; Farah, Maya ; Mehdi, Nour |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 3, p. 337-360
|
| Subject: | Consumer behavior | Luxury | Mobile commerce | NWOM | Social media | Technology | WhatsApp | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Luxusgüter | Luxury goods | Mobile Business | Mobile business | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-10-2021-0132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013380468