BoP at ten: evolution and a new lens
Year of publication: |
2012
|
---|---|
Authors: | Follman, Joe |
Published in: |
South Asian Journal of Global Business Research. - Emerald Group Publishing Limited, ISSN 2045-4465, ZDB-ID 2650547-2. - Vol. 1.2012, 2, p. 293-310
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Multinational companies | Poverty | Consumer goods | Services | Bottom of the pyramid | Base of the pyramid | BoP | Shared value |
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