Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews
Year of publication: |
2011
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Authors: | Pan, Yue ; Zhang, Jason Q. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 4, p. 598-613
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Saved in:
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