Born unequal : a study of the helpfulness of user-generated product reviews
Yue Pan; Jason Q. Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Pan, Yue ; Zhang, Jason Q. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 4, p. 598-612
|
| Subject: | Online-Handel | Online retailing | Produkttest | Product testing | Bewertung | Evaluation | Social Web | Social web | Virales Marketing | Viral marketing | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423180