Born Unequal : A Study of the Helpfulness of User-Generated Product Reviews
Year of publication: |
2011
|
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Authors: | Pan, Yue ; Zhang, Jason |
Publisher: |
[S.l.] : SSRN |
Subject: | Produkttest | Product testing | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Social Web | Social web | Bewertung | Evaluation | Online-Handel | Online retailing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Yue Pan and Jason Q. Zhang, BORN UNEQUAL: A STUDY OF THE HELPFULNESS OF USER-GENERATED PRODUCT REVIEWS, JOURNAL OF RETAILING, June 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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