Borrowing from the behavioral sciences
Year of publication: |
1969
|
---|---|
Authors: | Kerby, Joe Kent |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 42.1969, 2, p. 152-161
|
Subject: | Marktforschung | Psychologie |
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