Bought but never used : how and when unused utility reduces subsequent spending
Year of publication: |
2023
|
---|---|
Authors: | Koley, Shruti ; Reich, Brandon |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 1953-1964
|
Subject: | mental accounting | financial decision-making | discretionary spending | unused utility | waste | waste aversion |
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