Is being emotionally inexpressive cool?
Year of publication: |
October 2018
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Authors: | Warren, Caleb ; Pezzuti, Todd ; Koley, Shruti |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 4, p. 560-577
|
Subject: | Coolness | Emotion | Expression | Impression formation | Branding | Attitudes | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods |
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