Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories
G. Tomas M. Hult
| Alternative title: | Boundary Spanning Marketing Organization |
|---|---|
| Year of publication: |
2011
|
| Authors: | Hult, Gert Tomas M. |
| Publisher: |
New York, NY [u.a.] : Springer New York |
| Subject: | Economics | Industrial management | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 78 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4614-3818-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009555393