Boys will be brands : exploring male consumer-brand relationships
Year of publication: |
2015
|
---|---|
Authors: | Lambert, Aliette ; Desmond, John |
Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 63-80
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Männer | Men |
-
Branded male : marketing to men
Tungate, Mark, (2008)
-
Defending the markers of masculinity : consumer resistance to brand gender-bending
Avery, Jill, (2012)
-
A Study of the Preference of Liquor Brands among Male Consumer at Daman City
rathod, chirag balvantbhai, (2008)
- More ...
-
Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships
Lambert, Aliette, (2013)
-
Lambert, Aliette, (2014)
-
Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer–Brand Relationships
Lambert, Aliette, (2013)
- More ...