Brainshopping : mit allen Sinnen handeln
Achim Fringes
| Year of publication: |
2015
|
|---|---|
| Authors: | Fringes, Achim |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Einzelhandel | Retail trade | Ladengeschäft | Retail outlet | Kaufentscheidung | Purchase decision | Emotion | Neuromarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 132 S. Ill., graph. Darst. 210 mm x 148 mm, 212 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7386-3110-0 ; 978-3-7386-3110-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338379