Brand-Added Value: Theory and Empirical Research About the Value of Brands to Consumers
Year of publication: |
1997
|
---|---|
Authors: | Uhlmann-Maier, A. ; Saunders, J. ; Riezebos, Hendrik Jan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 1, p. 95-98
|
Saved in:
Saved in favorites
Similar items by person
-
Positioning the brand : an inside-out approach
Riezebos, Hendrik Jan, (2012)
-
Brand-added value : theory and empirical research about the value of brands to consumers
Riezebos, Hendrik Jan, (1994)
-
Riezebos, Hendrik Jan, (2004)
- More ...