Brand addiction : conceptualization and scale development
Year of publication: |
2017
|
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Authors: | Mrad, Mona ; Cui, Charles Chi |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 1938-1960
|
Subject: | Addictive behaviour | Brand addiction | Consumer–brand relationship | Measurement scale | Sucht | Addiction | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Drogenkonsum | Drug consumption |
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