Brand addiction in the contexts of luxury and fast-fashion brands
Year of publication: |
2020
|
---|---|
Authors: | Mrad, Mona ; Majdalani, Joelle ; Cui, Charles Chi ; El Khansa, Zeinab |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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