Brand aid : shopping well to save the world
Lisa Ann Richey and Stefano Ponte
| Year of publication: |
c2011 ; Online-Ausg.
|
|---|---|
| Authors: | Richey, Lisa Ann |
| Other Persons: | Ponte, Stefano (contributor) |
| Publisher: |
Minneapolis [Minn.] : University of Minnesota Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Entwicklungshilfe | Development aid | Markenimage | Brand image | Markenartikel | Brand | Sparen | Savings |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
Online Resource
| Extent: | Online-Ressource (xv, 253 p.) ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "A Quadrant Book.". - Includes bibliographical references and index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries Introduction: RED and the reinvention of international aidBand aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| ISBN: | 978-0-8166-7667-5 ; 978-0-8166-6545-7 ; 978-0-8166-6546-4 ; 978-0-8166-6545-7 ; 978-0-8166-6546-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012683239