Extent: | Online-Ressource (xv, 253 p.) ill. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | "A Quadrant Book.". - Includes bibliographical references and index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries Introduction: RED and the reinvention of international aidBand aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
ISBN: | 978-0-8166-7667-5 ; 978-0-8166-6545-7 ; 978-0-8166-6546-4 ; 978-0-8166-6545-7 ; 978-0-8166-6546-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012683239