Brand alliances : the influence of brand partners on the strength of brand associations ; [working paper]
Year of publication: |
[2001]
|
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Authors: | Janiszewski, Chris A. ; Kwee, Lien ; Meyvis, Tom |
Publisher: |
[Gainesville, Fla. : Univ. of Florida] |
Subject: | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Innovation | Theorie | Theory | Vorleistungen | Intermediate goods |
Extent: | 37 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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