Brand and country-of-origin effect on consumers' decision to purchase luxury products
Year of publication: |
2012
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Authors: | Godey, Bruno ; Pederzoli, Daniele ; Aiello, Gaetano ; Donvito, Raffaele ; Chan, Priscilla ; Oh, Hyunjoo ; Singh, Rahul ; Skorobogatykh, Irina I. ; Tsuchiya, Junji ; Weitz, Bart |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 10, p. 1461-1471
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