Brand and quality effects on introduction of store brand products
Nasser Al-Monawer, Mehdi Davoodi, Lian Qi
| Year of publication: |
2021
|
|---|---|
| Authors: | Al-Monawer, Nasser ; Davoodi, Mehdi ; Qi, Lian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-13
|
| Subject: | Consumer base | National brand | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Handelsmarke | Einzelhandel | Retail trade | Produktqualität | Product quality | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102507 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581861