Store brands' purchase intention : examining the role of perceived quality
Year of publication: |
May-August 2017
|
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Authors: | Calvo-Porral, Cristina ; Lévy Mangin, Jean-Pierre |
Published in: |
European research on management and business economics. - Barcelona : Elsevier Espãna, S.L.U., ISSN 2444-8834, ZDB-ID 2855400-0. - Vol. 23.2017, 2, p. 90-95
|
Subject: | Store brands | Perceived quality | Purchase intention | Confidence | Price | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Handelsmarke | Store brand | Markenimage | Brand image | Produktqualität | Product quality | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Markenführung | Brand management |
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