Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Year of publication: |
2021
|
---|---|
Authors: | Ali, Faizan ; Dogan, Seden ; Amin, Muslim ; Kashif Hussain ; Ryu, Kisang |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 1/2, p. 58-83
|
Subject: | Brand anthropomorphism | brand defense | brand love | COVID-19 | social distancing | Markenführung | Brand management | Coronavirus | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Emotion | Markenimage | Brand image | Soziale Beziehungen | Social relations |
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