Brand architecture and brands portfolio : a clarification
Year of publication: |
2009
|
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Authors: | Chailan, Claude |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 4.2009, 2, p. 173-184
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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