Art as a means to recreate luxury brands' rarity and value
Year of publication: |
April 2018
|
---|---|
Authors: | Chailan, Claude |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 414-423
|
Subject: | Brand | Art | Luxury | Rarity | Brand value | Luxusgüter | Luxury goods | Markenführung | Brand management | Kunst | Arts | Markenimage | Brand image | Markenartikel | Konsumentenverhalten | Consumer behaviour |
-
Masé, Stefania, (2020)
-
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, (2022)
-
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching, (2015)
- More ...
-
Brand architecture and brands portfolio : a clarification
Chailan, Claude, (2009)
-
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude, (2010)
-
Ille, Francis R., (2011)
- More ...