Brand Asset Management: Driving Profitable Growth through Your Brands
Year of publication: |
2001
|
---|---|
Authors: | Alpan, Beyza |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 6, p. 534-542
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Growth | Assets management |
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