Brand Asset Management 2 : how businesses can profit from the power of brand
Year of publication: |
2002
|
---|---|
Authors: | Davis, Scott |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 19.2002, 4, p. 351-358
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Assets management | Strategy | Customers |
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