Brand asset management : driving profitable growth through your brands
Scott M. Davis
| Year of publication: |
c2000 ; 1st ed
|
|---|---|
| Authors: | Davis, Scott |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand | Marke | Produktmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [lcweb.loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 265 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index : £22.95 : CIP entry (Jul.) |
| ISBN: | 0-7879-5077-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001439840