Brand attachment : constructs, consequences, and causes
Year of publication: |
2008
|
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Authors: | Park, Choong Whan ; MacInnis, Deborah J. ; Priester, Joseph R. |
Publisher: |
Boston [u.a.] : Now Publ. |
Subject: | Marketing | Markenpolitik | Methode |
Extent: | IX,40 S. : graph. Darst. |
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Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0761. - Vol. Vol. 1, Iss. 3 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 31 - 40 |
ISBN: | 978-1-60198-100-4 |
Classification: | Marketing |
Source: |
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Horx, Matthias, (1996)
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Gutsche, Jens, (1995)
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Palupski, Rainer, (1999)
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Park, C. Whan, (2009)
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Research directions on strong brand relationships
Park, C. Whan, (2009)
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Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak, (2012)
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