The role of brand authenticity and existential authenticity in building brand loyalty toward LGBT-friendly hotels
Juhee Kang and Heejung Ro
| Year of publication: |
2024
|
|---|---|
| Authors: | Kang, Juhee ; Ro, Heejung |
| Subject: | brand authenticity | existential authenticity | LGBT-friendly | brand loyalty | serial mediation | text analysis | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480241244727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192577