Brand authenticity's influence on charity support intentions
Walter Wymer and Mohammad Muzahid Akbar
| Year of publication: |
2019
|
|---|---|
| Authors: | Wymer, Walter ; Akbar, Mohammad Muzahid |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 5, p. 507-527
|
| Subject: | Bequest | brand authenticity | charity support | donation | volunteering | WOM | Fundraising | Markenführung | Brand management | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Ehrenamtliche Arbeit | Voluntary work | Altruismus | Altruism | Nonprofit-Organisation | Nonprofit organization | Glaubwürdigkeit | Credibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2018.1526754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200045