BRAND BUILDING AN ESSENTIAL MARKETING ACTION
Year of publication: |
2011
|
---|---|
Authors: | SOCA, Diana |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 1.2011, 4, p. 42-47
|
Publisher: |
Holistic Marketing Management |
Subject: | brand product | brand strategy | brand equity | powerful brands |
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