Direct and indirect effect of brand credibility, brand commitment and loyalty intentions on brand equity
Year of publication: |
2012
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Authors: | Mathew, Veeva ; Thomas, Sam ; Injodey, Joseph I. |
Published in: |
Economic review : journal of economics & business. - Tuzla : [Verlag nicht ermittelbar], ISSN 2303-680X, ZDB-ID 2580618-X. - Vol. 10.2012, 2, p. 73-82
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Subject: | brand credibility | brand commitment | loyality intentions | brand equity | structural equations modelling (SEM) | sequential chi-square difference tests (SCDT) | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/193817 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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